CURRICULUM VITAE

Working directly with the client or with/for Agencies such as:
Saatchi & Saatchi | Vinizius/Young & Rubicam | Tequila Spain | Pinnacle | Also Starring | The Motel | Prasad Creative Agency| Random One | El Mindworks Barcelona | Mindworks Helsinki| MZIinc New York | Yam & Co Helsinki | S.C.P.F. | Malabars | Factoria | El Sindicato | DDB Helsinki | DDB Barcelona | Herraiz & Soto | PHS/TBWA

Detailed Career Profile

Fiilin.com (2005- )
Creative and Art Director for Fiilin.com. A studio dedicated to creativity and art for film, television, interactive and print.


2009 Selected Work:

“Tocar la Gorda” 18 min short film, world premier in Helsinki FIlm Festival

Node Partners - IPTV platform - Creative and Art Direction for OCC

MTV3 “Woimaxi” Tv-program - Opening Titles and motion graphics
2008 Selected Work:

“Volpina” 74′ Spot / Short

“Tram” - 30′ Spot

“Price” - 45′ Spot

2007 Selected Work:

“Bikers” - 40′ Spot

“La Mano” - Spot Series

Lamborghini Teaser

“Maleena” - Opening Titles

“Thalia” - Opening Titles and Visual Direction

2005-2006 Selected Work:

“Number” - Opening Titles and Visual Direction

“Shake It Down” - Art Direction and Illustration

“C’m And Give It” - Art Direction and Illustration

MTV Finland “Rikospoliisi ei Laula” - Direction and Motion Design for Titles and Credits for prime time Crime Series. Titles 40″ & Credits 45″

Ajuntamiento de Barcelona / Tequila - “Barcelona al movil” - Motion Design for series of TV-spots 20″ & 30″.

Vinizius/Young & Rubicam - “Fuerza de los super heroes” - 20″ TV-Spot.

Splice Music - consulting interface design for Chicago/Barcelona based music community.

Pinnacle/DDB Barcelona. Art Direction and Graphic Design for corporate identity presentation of DARING, a design clothes company. Daring and its new corporate identity were launched at the Fira BREAD&BUTTER trade show in Barcelona in JAN 2006

Random One S.L. (2001-2005)
Creative Director for
Random One, a cross-media company that pioneered in Spain with mobile TV-Chat in 2002 and Photo-Chat in 2003(SMS to TV applications) Responsible for overall creative strategy, research and development, implementing digital branding solutions, UI design, creative pitches, strategic planning, target audience analysis, user evaluation and information architecture. Providing ideation, creative workshops, navigation and content structures, rich media application and design, usability, accessibility and functionality, application build briefing, working closely with programmers to implement strategy, internal team resourcing, client liaison, client presentation and reports. Close working relation with partners such as Movilisto, Arkaos, Alvento, Latinia, Yakuta, Malabars, Vector3, Saima Solutions and Small Planet.

Random One is currently consulting for the Mulimob project. MuLiMob - about Multilingualism and Mobility, funded by the European Commission as part of the IST program, enhances multilingual and multicultural services and applications for the benefit of the mobile users and workers. The MuLiMob consortium brings together five experienced and enthusiastic SMEs: Musiwave, Paris. Random One, Barcelona. PlusConnect Telecom, Wireless Around People, London. Crammed Discs, Brussels. Hélène Abrand Consulting, Paris. More information cab be found at: http://www.mulimob.org

In 2003-2004 Random One committed in SMS and Web based Stop Smoking project with Javier Creus and Miguel Masgrau. Press release.

Some client examples with Random One:
Red BullVJ visuals for Red Bull music and sports events
Smirnoff – VJ visuals for Smirnoff Experience tour
Media Pro – Pioneering Live-Chat in Camp Nou, Barça Stadium with Brazil vs. Catalonia football match with an 100.000 audience
City TV – Pioneering prime-time TV-Chat and Photo-Chat on hugely popular talk show
Flaix TV – TV-Chat on music videos with many advanced features and cutting edge design
Atlas (Telecinco) – TV-Chat on talk show with Big Brother stars
Antena 3 – TV-Chat on a popular talk showss
XTV – TV-Chat on music videos, stand alone chat and night chat
Otto Zutz – SMS community for a classic Barcelona based club chain
San Miguel – SMS voting on basket ball match on location and on TV33
La Vanguardia – ‘Palabra Preferida’ and other hugely popular SMS games in newspaper
La Razón – Matrix Reloaded SMS marketing action in newspaper
Circuit de Catalunya – GP Moto SMS marketing action on Marca, Mundo Deportivo and other newspapers to collect location data from the audience to improve events transportation
Extracrew – Professional flight weather service for pilots via SMS

Prasad Creative Agency, S.A. (2004-2005)
Senior Art Director for creative agency Prasad.
Responsible for department of art and design, creating corporate identities, new graphic lines, implementing branding solutions, creative pitches, providing ideation, creative workshops, media application and design, internal team re-sourcing, client presentation and reports.

Some client examples with Prasad:
Prasad – naming and corporate identity including logotype, imagotipo, colors, typefaces, illustrations etc.
Generalitat de Catalunya – re-naming and re-branding the communication of youth hostels
Daewoo Electronics – naming, identity and art direction for a new consumer magazine
Sanmy – re-branding and art direction for the packaging of Orange, Limon and Cola drinks
Cadena Ser Network – series of news paper adverts for “Los 40 Principales” Radio and the network itself as well as their famous football program La Graderia

Terra - Forum 2004 (2004)
Art Direction and Motion Design for a 6 minutes motion graphics presentation for Terra-Forum 2004 with FFB agency (now Prasad).

La Caixa (2004)
A linear web presentation “Pan x Africa” targeted for schools for charity organisation Fundació de la Caixa with Malabars agency.

El Mindworks S.L. (1999-2001)
CEO and founder of El Mindworks, subsidiary of Mindworks.
As Creative Director conducting interactive projects for clients such as:
Audi Spain - Audi Attitudes parallel brand for ecological awareness in close relation with El Sindicato, Ideas4change and DDB Barcelona. Responsible for over all creative online strategy, implementing digital branding solutions, user interface design, user evaluation, information architecture, ideation, creative workshops with the agency, navigation and content structures, rich media application and design, usability, accessibility and functionality, site build briefing, working closely with directors and managers of Audi and the agencies to implement strategy, internal team resourcing, client liaison, client presentation, reports and on-line/ off-line campaign integration/ media convergence. http://www.attitudes.org(new design and some new projects, but basic concept is the same)
Grupo Planeta (world’s largest publisher in Spanish language) - Beca thematic TV channels web sites. Responsible for overall creative strategy, implementing digital branding solutions, user interface design, user evaluation, information architecture, ideation, navigation and content structures, rich media application and design, usability, accessibility and functionality, site build briefing, working closely with directors and project managers of the channel to implement strategy, internal team resourcing, client liaison, client presentation and reports. http://www.beca.tv(not online anymore) http://esopack.beca.com/(parts of original artwork in place)
El Sindicato - Advertising agency El Sindicato’s self promotional website. Responsible for overall creative strategy, implementing digital branding solutions, user interface design, user evaluation and information architecture. Providing ideation, creative workshops with the agency, navigation and content structures, rich media application and design, usability, accessibility and functionality, site build briefing, working closely with the board and to implement strategy, internal team resourcing, client liaison, client presentation and reports. Also created one of the first pixel fonts for flash use for the website (SindiBlack, MAC&PC) http://www.elsindicato.com
S.C.P.F. - Digital media consulting for Barcelona and Madrid based S.C.P.F. Advertising agency.http://www.scpf.com
Sonera Mspace (now Sonera-Telia) - Mobile games development for the biggest telecom operator in Finland.
Creation of ‘b2Day’ SMS action game and ‘TraceRuut’ quiz game. Responsible for overall creative strategy, implementing digital branding solutions, user interface design, user evaluation, information architecture, ideation, navigation and content structures, rich media application and design, usability, accessibility and functionality, site build briefing, working closely with directors and programmers of Sonera to implement game engines in the operator Infrastructure, internal team resourcing, client liaison, client presentation, reports. http://www.mspace.fi/eng/
Helsingin Sanomat online edition (largest Scandinavian newspaper) - Multimedia report of Sonar Advanced Music Festival in Barcelona. Responsible for overall creative strategy, user interface design, information architecture, ideation, navigation and content structures, content production, rich media application and design, usability, accessibility and functionality, site build briefing, internal team resourcing, client liaison, client presentation. http://www.helsinginsanomat.fi

Mindworks Ltd (1995-1998)
Founder member in Mindworks Ltd., one of the very first ‘new media’ companies in Finland. As Creative Director working for clients such as:
Barbican Centre - Creative Direction and the original concept of ‘Link Café’ cultural portal for Barbican Centre, London.
Elisa Communications - Art Director for first operator portal in Finland (1995)
Sonera (now Telia) - digital media consulting for various web and mobile services
Nokia - digital media consulting for various web services
Wärtsilä NSD - Creative Direction and Art Director for the first Wärtsilä corporate web
Pepsi-Cola - Art Direction for streaming video web for the famous Pepsi Snow Tour
City of Helsinki - Creative Direction for ‘Skenet’ Cultural portal based on ‘Link Café’ concept created by Juha for Barbican Centre
Finnair - Art Direction for the first Finnair intranet
Music.finland - Creative Direction and Art Director for the Finnish music promotion web
My responsibilities were overall lead creative strategy, implementing digital branding solutions, user interface design, creative pitches, strategic planning, user evaluation, information architecture, ideation, creative workshops, navigation and content structures, rich media application and design, usability, accessibility and functionality, site build briefing, working closely with directors and managers of all other departments to implement strategy, team building and mentoring, internal team resourcing, client liaison, client presentation and reports. http://www.mindworks.fi

El Sindicato (1998-2000) - Freelance based digital media consulting and co-operation in creative pitches, client proposals for El Sindicato advertising agency and it’s below the line department HoyMeSiento. http://www.elsindicato.com http://www.hoymesiento.com

The City of Barcelona (1999) - Direction and filming of three (3) TV adverts (30 seconds each) for a campaign called “The Future of Barcelona” with El Sindicato advertising agency for the City of Barcelona.

Map Telecom (1998) - Direction, motion graphics and animation of a TV advert for a Barcelona based Internet Service Provider Map telecom.

Ministry of Social Affairs and Health (1994-1995) - Art director and photographer for mass-media campaign ‘EXIT’ with OCRA agency for Ministry of Health and Social Affairs to create social awareness and anti-racism among Finnish youth. The campaign included TV spots, posters, a book, and post cards etc. which were distributed in Finnish elementary and high schools and other public spaces.

Ministry of Education (1993-1995) - Art direction and photography with OCRA agency for various printed publications such as year books, posters and leaflets. During my working period the organization went through a re-branding process which included me consulting in the creation of the new logotype, new graphic guidelines and new corporate look and feel.

Museum of Modern Art Helsinki / Kiasma (1994-1996) - In ‘ARS-95’ worked as photographer and art director for the look and feel of the highly branded cultural event together with the creative director of Yam & Co who was in charge of the whole graphic image of the event. Also working closely with the direction of the museum, direction of Marimekko™ and the T & M Project Management (then partner of Grey Eminence Ltd. - an affiliate of GCI Group ). The produced material included books, flyers, invitations, t-shirts, poster and a specially made Marimekko™ canvas of my original artwork. http://www.synergialaitos.com/ars.htm http://www.kiasma.fi

Beavers Jeans Ltd. (1994-1999) - Creative Direction for Beavers Jeans, jeans brand with over 30 year tradition, later bought by L-Fashion Group, one of biggest fashion groups in Scandinavia. Committed by the board for re-branding on freelance basis for 5 years. Responsible for the re-branding, brand building and brand guarding, creative direction, art direction, design of the new logotypes photography as well as hands on design for on and offline media as well as POS and on-line/ off-line campaign integration/ media convergence. As a photographer leading 7 collection photo shoots in Helsinki, Stockholm, Barcelona and London (spring and autumn collection in each city). Working closely with the fashion designers and the board to conduct the concept and interior design for the 7 seasonal fashion fairs in Helsinki and Cologne. Also providing Team building, mentoring, casting and location spotting. The deliverables for Beavers include collection catalogues, original artwork for shirts, POS material, cloth tags, flyers, posters, stickers, hundreds of photographs used in all medias, adverts in magazines and papers, promotional videos, fashion fair stand designs, web site (updated every season)

University of Art and Design Helsinki (1994-1995) - Lectures on digital and analog design and workshops for University of Art and Design Helsinki with weekly courses for Media Lab, Photography and Graphic Design MA students.

Dose Game Shop (1996-1997) - Art Direction and ‘hands on’ design on the ‘Golden Top’ award-winning Dose campaign in close relation with DDB Helsinki Responsible for implementing digital branding solutions, ideation, creative workshops with the agency, design, working closely with directors and managers of Brandsellers/DBB to implement strategy, internal team resourcing. Deliverables included: massive street poster campaign, magazine and paper adverts, POS, T-Shirts, flyers and invitations.

Radio City / ELMU (1993-1994) - Art Direction and photography for Radio City and ELMU catalogue of their event and space offering.

Lasihelmi Filmi / Buena Vista International (1996-1997) - Creative Direction for the marketing of the movie ‘Freaking Beautiful World’. Responsible for overall brand building and creative strategy, art direction, design of the logotypes, ‘hands on’ design for on and offline media, implementing digital and traditional branding solutions, user interface design, user evaluation, information architecture, ideation, navigation and content structures, rich media application and design, usability, accessibility and functionality, site build briefing, working closely with the director pf the film and project the producer of the film to implement strategy, internal team resourcing, client liaison, client presentation, reports and on-line/ off-line campaign integration/ media convergence. The deliverables for the movie Freaking Beautiful World included POS material, VHS tape covers for rental and sales, sound track record covers, flyers, various posters, stickers, adverts in magazines and papers, and the Award Winning web site.

Silva Mysterium (1997-1998) - Art director and designer for logotypes, website and TV / film motion graphics for Helsinki based TV and film Production Company.

Record labels and artists (1997-2005)
Creative Direction and Art direction for various artists and records companies:
D’Stephanie’s Future Warrior for Sonarkollektiv
The Duplo! – Website design, photography, logotype, illustration
Belmondo – record cover design, photography, logotype
Johnny Bro – record cover design, photography, logotype, illustration
Freaking Beautiful World soundtrack – record cover design, logotype
Poverty Stinks – record cover design, photography, logotype, illustration

Mediascape (1994-1995) - Art direction and ‘hands on design’ in Mediascape new media and video project’s experimental and extraordinary large magazine (A1 sized - 59,4 × 84,1 cm!)

Magazines (1991-1994) - Art director and graphic designer for the following magazines:
Kulttuurivihko (Culture Magazine), initial re-design and 1year contract
Pakolainen (Refugee), initial re-design and 1 year contract
STV Securitas (client magazine), initial re-design and 1 year contract Illustrations (1990-2003)

Freelance illustration for various magazines and professional magazines such as Sonera Matkaviesti, Nokia People, Finnair Blue Wings, Postipankki (now Sampo), City, Image and UPM Kymmene.

Flyers (1990-2006) - Flyer design for various night clubs, artists and events such as Club Japan, Bar Benidorm, Club Del Mar, Skyfunk, Battle of the Year, Electric Ladies, 4 Hero, Mad Professor, Smith & Mighty, Markinhos Mesquita, DJ MK, Howie Roach, D-Stephanie.

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